Lead Graphic Designer @ Ookla
Driving brand impact through design, strategy, and visual storytelling across Speedtest, Downdetector, Ekahau, and RootMetrics.
Shaping the visual identity of the world’s most trusted network intelligence platform. As Lead Graphic Designer at Ookla, I manage the Speedtest Awards brand licensing program and oversee brand consistency across Speedtest, Downdetector, Ekahau, and RootMetrics. From award assets to high-impact market reports, I ensure every design delivers clarity, credibility, and global impact.
I am the leader designer for Speedtest Awards Brand Licensing Program.
Read more about it here.
I lead the art direction and execution for the Ookla Research™ analytics program. From Editorial illustrations to accurate story telling through Data Visualization. Articles can be found here.
Speedtest.net: Driving Brand Growth Through Design
My design work has been instrumental in supporting marketing and brand initiatives, contributing to a 30% annual growth rate from 2017 to 2024.
Speedtest Awards: Establishing a Global Standard
I led the design and launch of the Speedtest Awards Brand Licensing program, positioning it as the trusted authority in network performance metrics. The program spans 120+ countries, empowering over 250 clients worldwide to showcase their achievements across 12 award categories, including Fastest Mobile Network, Best 5G Video Experience, and Best Mobile Coverage. This work has driven widespread adoption, strengthening brand recognition across global markets.
Editorial & Insights: Transforming Data into Engaging Stories
Through strategic editorial illustrations and data visualization, I helped drive a 400% growth in content production between 2017 and 2024. This work enhances audience engagement, simplifies complex data, and strengthens Ookla’s thought leadership.
Brand Consistency Across Ookla’s Global Products
I ensure cohesive branding across Downdetector, Ekahau, and RootMetrics, developing marketing assets, data visualizations, and product-focused creative that enhance engagement and credibility. My work supports brand expansion, product storytelling, and customer communication, ensuring each brand maintains a distinct, recognizable visual identity within its industry.